The story
Started for
one reason.
R5 Executive Travel was founded in 2023 by Louis & Geoff Herbert — a father-and-son team who had spent years working in and around the chauffeur industry, and were tired of the same recurring failures. Brokered cars no one had inspected. Drivers who had never been briefed. Quotes that quietly changed at the kerb.
It started with years of driving around Manchester, saving towards a first Mercedes. In 2023 that goal became R5 — a family-run service built on reliability, discretion, and genuine care. Several years on, the fleet covers the full range of executive classes and the same pair are still answering the phones.
We are not a broker. Every car in the fleet is owned and maintained by us. Every chauffeur on the road is part of our team, briefed and accountable. The standard you see on the first booking is the standard you will see on the hundredth.