The story

From one Mercedes to a fleet

It started with years of driving around Manchester, saving towards a first Mercedes. In 2023, that goal became R5 Executive Travel — a family-run chauffeur service built on reliability, discretion, and genuine care.

The journey

How R5 grew

2022

First E-Class

Years of saving. One Mercedes. The beginning.

Early 2023

Second E-Class

Demand grew. R5 Executive Travel officially launched.

Late 2023

First V-Class

Group travel unlocked — teams, events, VIP shuttles.

2024

S-Class added

The flagship. For corporate clients and high-profile individuals.

2025

Range Rover & Monaco Sprinter

First-class travel and VIP group transport. Major brand partnerships.

Today

Still growing, still family-run

Five vehicle classes. Nationwide coverage. Same founding principle.

What R5 believes

The standards

Precision over promise

Show up early. Know the route. Have a backup plan.

Discretion as default

No paperwork required. It's how the company operates.

Direct communication

No call centres. Speak to the people who run the operation.

Consistency without exception

Same standards, first booking or fiftieth.

A note from the founders

Louis & Geoff

From saving for that first Mercedes to coordinating 60-vehicle operations for global brands — every step has taught us something. The one thing that's never changed is how much we love what we do.

We're grateful for every client, every partner, and every journey. R5 is still growing.

Louis & Geoff Herbert